PEST ANAYLSIS 7 ELEVEN
1.1 CompanyBackground(7-Eleven)
7-Eleven, founded in 1927 in Dallas, Texas, is the world's largest operator and licenser of convenience stores with more than 21,000 units worldwide and nation's largest independent gasoline retailers. The name 7-Eleven was originated in 1946 when the stores were open from 7am to 11pm. Today, offering customers 24-hour convenience, seven days a week is the cornerstone of 7-Eleven's business.
1.2 Customer-Orientated Factors
7-Eleven focused on meeting the needs of convenience-oriented customers by providing a broad selection of fresh, high-quality products and services at everyday fair prices, speedy transactions and a clean, safe and friendly shopping environment. Each store's selection up to 2,500 different products and services is tailored to meet the needs local customers.
7-Eleven is expanding its food offerings to bring consumers a proprietary line of daily-prepared and daily delivered item and baked goods. However, its also offers consumer a number of convenience services designed to meet the unique needs of individual neighbourhoods including fax machines and automatic teller machine.
1.3 Major Players and Competitors
The major players of retailing industry include Coles , Franklins and 7-Eleven. Obviously, Coles and Franklins are the major competitors of 7-Eleven. Coles is a full service supermarket operating 431 stores throughout Australia, its offers
customers convenient shopping that aims to fulfil all of their expectations and requirements under one roof. A major focus for Coles has been to tailor store product ranges and concepts to meet the needs of the local residents.
Franklins is Australia largest discount supermarket, i ...