A Marketing research study to determine the Demographical Effect on the Acceptance of MP3 Technology

A Marketing research study to determine the
Demographical Effect on the Acceptance of
MP3 Technology

Marketing Research 0509-384-02

Prepared for:
Dr. Berhe Habte-Giorgis

Prepared by:
Jennifer Gray
Fred Hodge
Jackie Clark
Phyllis Walters

April 21, 2005

Letter/Memo of Transmittal

To: Dr. Berhe Habte-Giorgis

Here are the results our research team found regarding demographic
effect on the acceptance of MP3 technology. The information enclosed can help assist MP3 companies such as Apple and Nomad in terms of which groups of people should be targeted. Thank you for providing us with this learning experience. If any questions arise feel free to contact our research team at (856) 555- 1737.

Sincerely,

Fred Hodge

Jennifer Gray

Jackie Clark

Phyllis Walters

TABLE OF CONTENTS

Page
TITLE PAGE
COVERING LETTER/MEMO
TABLE OF CONTENTS
MANAGERIAL SUMMARY ?????????????????????
Objectives and methodology
Findings
Conclusions and recommendations
BACKGROUND ??????????????????????????
RESEARCH OBJECTIVES ??????????????????????
RESEARCH DESIGN AND METHODOLOGY ??????????????
Research Method
Sampling
Data Collection (attach specimen questionnaire in the appendix)
Tabulation and Analysis Procedures
RESULTS ?????????????????????????????
Description of respondents (respondent characteristics)
Findings pertaining to each research objective
CONCLUSIONS AND RECOMMENDATIONS?????????????.?
LIMITATIONS OF THE STUDY ????????????????????
APPENDICES ????????????????????????????
BIBLIOGRAPHY ?????????????????????????.?

MANAGERIAL SUMMARY

Background ...
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