RESEARCH PROPOSAL
ECP004N
A STUDY OF INTERNATIONAL MARKETING STRATEGIES THAT HELP FIRMS TO ACHIEVE COMPETITIVE ADVANTAGE: JAPANESE FIRMS BEING SUCCESSFUL IN INDIA SINCE 1980
ID NUMBER : 06035100
MODULE CODE: ECP004N JAN 11-2008
INDEX
INTRODUCTION
AIMS & OBJECTIVES
LITERATURE REVIEW
METHODOLOGY
RESOURCES
REFERENCE
Introduction
At a first level and referring especially to the entrance in foreign markets found that ‘a traditional route for private capital moving into the developing world is as "foreign direct Investment" (FDI) of corporations setting up local plants’. Today, ‘FDI has expanded rapidly, as multinational corporations build a stronger presence all over the developing world.
This article presents the findings of a study of the successful international marketing strategies and headquarter-subsidiary relationships of Japanese companies operating overseas. As manufacturing and labour costs rise in Japan and the country's International competitiveness comes increasingly under the microscope more and more. Japanese companies are investing overseas. 2006 Japan became the World s fourth largest exporter of goods, besides of the US and Germany with an US$ 5, 90300. At the same time, the value of Japanese imports was on Sixth place with US$ 5, 24100. Close government-industry cooperation, a strong work ethic, mastery of high technology, and a comparatively small defense allocation among others have helped Japan become the second largest economy in the world, after the United States, at around US$4.5 trillion in terms of nominal GDP and third after the United States and Chi ...