Introduction
JJB Sports plc is an UK's leading sports retailers. It started in Wigan in late 1900s with a single sport shop. JJB Sports acquired an honor of business of Sports division which was largest in sports ?clothing' retailer rather than sports ?equipment'. The shops rose from 120 shops in 1998 to 430 shops in 2005. In year 2005, launch of online shopping site expanded their market into cyberspace. JJB Sports also deal in health and fitness clubs and 6 soccer domes where it looks that people can enjoy the play five-a side football in leagues. It also owns the rights of Slazenger Golf in the UK and Europe. It also an official retail partner of two clubs Rangers and Everton F.C. which was an worthwhile initially of £18 million which can be seen £54 million over an decade and with Everton F.C. over £100 million in next coming decade.
JJB sports were having a major competition from its competitors by its rivals such as John David Group plc, Pentland Group, Blacks plc. JJB attained the business of Sports Division out sourcing their rivalry Sports Division plc in 1998. The maximum revenue would be generating for the year 2006 for making replica kit sales and launching of Premier Club Kit. The opening of the JJB website and purchasing of Golf TV and also investing in many other firms such as health clubs/superstores and rising of charities. The year 2006 was started in good profit revenue as due to major production of the Replica of World Cup 2006 of England T-Shirts.
RATIO ANALYSIS
PERFORMANCE RATIOS
1. Return on Capital Employed (ROCE):-It measures the efficiency of the assets generating profit.
Return on Capital Employed = *Profit before taxation and Inte ...