Introduction to Culture
The culture in different countries can be defined as all different behaviours, arts,
Beliefs and institutions of a population which changes from generation to generation. As such, different culture having different codes of manners, dress, language, religion, rituals, norms of behaviour such as law and morality as well as gastronomy.
Culture is like an iceberg. You can see some parts of an iceberg – just like you can see culture of different country. For example, different ways of greeting people, hear different language and observe different festival and customs. However a much bigger part of iceberg is hard to see still it is very important, without it the iceberg would not exist. There are many aspects of it which you cannot see when you visit a different country, for example the nature of friendship and the importance of time.
Factors affecting cultures
Cultural difference in International Business: International business, especially where joint venture or long term deals are involved, is fully filled with lots of difficulties. Apart from practical and technical problems, national psychology and characteristics often interfere at the top managerial level. Corporate cultures differs widely inside one country (compare Apple and IBM in the US, or Sony and Mitsubishi in Japan); national business styles are markedly more diverse. In a Japanese-US joint venture, where the Americans are interested mainly in profit and the Japanese in market share, which direction is to be taken?
THE BEHAVIOUR OF THE MEMBERS OF ANY CULTURAL GROUP IS dependent, almost entirely, on the history of the people in that society. It is often said that we fail to learn the lesson of history – and just becaus ...