TABLE OF CONTENTS
Chapter 1: Theoretical Framework
1. Main Subject
2. Topic related concepts
3. Review of Literature
Chapter 2: The Present Study
1. Need Significance of Study
2. Objectives of Study
3. Scope of Study
4. Research Design
5. Limitations of the Study
Chapter 3: Organization Profile
1. Industry Profile
2. Organization Profile
3. Topic Profile in the Organization
Chapter 4: Analysis
Chapter 5: Findings, Suggestions and Conclusions
1. Findings
2. Suggestions
3. Conclusions
Bibliography
Annexure – Questionnaire
LIST OF TABLES
S.No. Table Name Table No. Page No.
1 Advertisers Criteria of selecting a newspaper 1 76
2 Preference of Communication Media 2 77
3 Preference of News paper as media 3 78
4 News paper preference by advertisers 4 79
5 Criteria vs Newspaper 5 80
6 Page preference for advertising 6 81
7 Reading perception regarding Indian Express 7 82
8 Preference to advertise in TNIE 8 83
9 Frequency Level of Advertisers 9 84
10 Satisfaction regarding Advertisement in TNIE 10 85
11 Reasons for dissatisfaction 11 86
12 Post Response for Advertisement 12 87
13 Rating of Customer Satisfaction 13 88
14 Satisfaction regarding schemes offered 14 89
15 Awareness regarding the Supplements 15 90
16 Opinion regarding Supplements 16 91
17 Reading preference of Supplements 17 92
18 Response level of various News papers 18 93
19 Customer loyalty towards a newspaper 19 94
20 Mileage & Reproduction Quality of news papers 20 95
21 Opinion regarding price of a News paper 21 96
22 Opinion regarding quality of a Newspaper 22 97
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