Kullpak Thongkamsuk WR121 Section D Dr. O’Brien Essay#2 Option A: Semiotic of Advertising They won’t buy it! America is the land of equal opportunity. We have the equal opportunity to be successful, to make money, and to stand above the crowd. From the fundamental of our social structure, the equality and the American dream, lies the paradox of the idea to be on the summit of society, we strive to the best at everything. Our advertising culture is a perfect reflection of that American myth. Americans are engaged in advertising everyday whether we know it or not. Most of the messages that advertising sends out work on our unconsciousness mind state, we get fed subliminal messages that are supposed to trigger our buying actions, and reflect back to us who we are and what we want to become. American advertising works in a very specific way, unlike the rest of the world where there isn’t any specific target audience that has been put into charts like VALS (value and lifestyle). Advertisement that appears to the populist and elitist idea in America may not exist in the parts of the other world outside of America, because other countries do not have the same equal opportunityas America. America’s society is broader in our social class where there is an upper, middle, and lower class. Other countries usually have a narrower base in their social class where someone either in an upper high class or very low poverty class. This goes to say, that good advertising culture and methods that work well in America may not be of use in another part of the world due to differences in values, culture, and life style which vary around the world. All around the world, the mentality of the word “success” is to beon top, and to have materialistic dreams come true. The messages in adverti ...