Is Subliminal Advertising Effective?
The average American views an average of 1500 ads every single day! Did you know that some of these ads have hidden pictures, words, or even sound inside of them? These hidden things are called subliminal messages. When used correctly, these hidden messages have been proven to persuade us to do certain things.
What are Subliminal Messages?
Subliminal messages are things that are stored inside of our subconscious. They are known as are hidden messages because we have no knowledge of the things inside our subconscious.
The subconscious is one part of our brain. We are not aware of the things inside our subconscious part. However, our subconscious remembers every single detail of every single thing we see! It works just like a computer because it views information (ads), and stores it into our memory (brain.)
Some examples are:
? a small image(s) hidden inside a larger picture
? a audio message hidden inside a cassette tape
? hidden messages inside songs that you hear when you play it backwards
? hidden words or pictures that quickly appear inside a television show, movie, or commercial
In order for these items to be subliminal or "hidden" messages, they must not be noticeable to the human eye or ear.
Our subconscious effects us on a daily basis. In fact, it is responsible for the following:
? little slips of the tongue
? unexplainable actions or thoughts
? ideas, songs and memories that suddenly "pop" into our heads
In the Beginning:
Subliminal messages have become a very powerful way to get your message out to the public. It all started in 1957 when James M. Vicary created an "invisible commercial" for a movie theatre. This "invisible commercial" co ...