Table of Contents
Se. # Contents Page
1 Advertising 2
1 History 2
2 Media 3
3 Objectives 5
4 Techniques 7
5 Public service advertising 9
6 Social impact 10
6.1 Regulation 10
6.2 Critiques of the medium 11
6.3 Public perception of the medium 12
7 Future 12
8 Bibliography 14
Advertising
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion.
"Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits". Advertising has different effects on consumers, it changes their perspective on what is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symbolizes and concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in America." When advertisers plan their strategies for the sale of a certain product, they look at who would use the item. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method of public relations c ...