In chapters 19 “The age of affluenza” of the book, Affluenza: The all-Consuming Epidemic, Graaf.J, Wann.D, Naylor.T (2005) point out that advertising is permeating unparalleled in history and this industry has made billions dollar every year for the economy. However, the bombardment of advertising has deprived people’s living space by leaving a sky of brands and logos that are ubiquitous in every corner of life.
The authors indicate advertising is the most important implement to motivate consumer’s desires and keep high-speed consumption by which the economy will develop faster and faster. They cite the increasing of Couch Potato has lent a hand for commercial TV drive up, so that, in spite of the cost is not cheap many companies want to introduce their products by broadcasting. Graff.J et al (2005) emphasize that advertising industry is rocketing and makes billions dollar for America revenue.
However, Graff.J et al (2005) mention the space for ads has become exhausted. They claim that in the era of advertising, modern people have lived under the light of billboard and breathe in the commercial atmosphere. A thousand of marketers and advertisers now are trying to bombard their logo, their brand in every corner of life. In the effort to find new places, perhaps the Internet is a fertile land to put commercial messages. The authors highlight advertising has speed up on the information high way and gathers billions of investment. Nevertheless, it leads to a new barrier for us that is the phenomenal increase in email spam.
Graff.J et al (2005) emphasize that nowadays is known as “the Age of Advertising”. This epoch has created an ornamental culture, which keep people always wanting and forever dissatisfied with their appearance (Graff.J et al(2005 ...