Introduction
This company is doing very well right now. I had never heard of them and I was wowed! I want to ride one of their planes right now. Boeing is the top-dog here and has been for some time. I am ready to see what the new technology and innovation is going to do for this company. They do have problems with management and shareholders but are currently working on it. The safety issue is what I was really looking for because as we know in the past, Boeing has had a few of theirs fall from the sky.
I have described my environmental and internal scanning processes. Using these processes I was able to develop an EFAS Table and an IFAS Table on Airbus. I have also explained what factors I chose and why. Then I conclude with my own thoughts and views.
Environmental Scanning Process (EFAS Table)
With the external factors I chose to research their task and societal environments in order to find Airbus's opportunities and threats. These environments can have a huge affect on the corporation. I took a look at their technological forces, economic forces, socioculture forces within their societal environment, and their shareholders, communities, customers, and governments within their task environment. Environmental scanning is one way to avoid future problems and to ensure long-term success (Hunger & Wheelen, 2007). With all this information I was able to develop an EFAS Table for Airbus.
Opportunities:
Innovation & Technology?Airbus's innovation first started with the A300 in 1974 and it continues too do so today. The new 380 has high-pressure hydraulics and variable-frequency electrical generation which decreases the weight while increasing the performance system (Airbus S.A.S., 2008). Like I stated above, safety is a big is ...