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The World Airline Industry
A European Perspective
(Case Study)
MCS-M-160
International Strategy
Student Name: Siyuan Li
Student ID: 2800712
Unit Coordinator: Robin John
Question 1
Through PESTEL analysis, identify the major external environmental drives influencing the airline industry. Since the end of the case (2003), to what extent have these driving force changed?
Question 4
Analysis the business model of the low cost airline, discuss their competitive strategies, and their future prospect in the Europe airline industry?
Contents
Introduction…………………………………………..4
PESTEL Analysis…………………………………….5
Future Development on
Airline Industry ……………………………………..8
Business Model of
Low Cost Airline…………………………………….9
Competitive Strategy………………………………..10
Future Prospects for
European Airline Industry………………………….11
Conclusion……………………………………………13
Bibliography…………………………………………14
Introduction
Airline is a large and growing industry, and it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. Therefore it becomes one of the major industries in the world. However, airline as a fast growing industry, which has significant relevance with external environment and could directly affect the profitability and operation. PESTEL analysis gives a certain overview of the different Macro-Environmental factors that the company has to take into consideration (Wikipedia 2005). This assignment will through PESTEL analysis to point out the major external environment drivers influencing airline in ...