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TABLE OF CONTENTS
EXECUTIVE SUMMARY ................................................................................................................................... 2
ALITALIA AIRLINES.......................................................................................................................................... 4
HISTORY OF ALITALIA....................................................................................................................................... 4
FACILITY OF ALITALIA....................................................................................................................................... 5
FINANCIAL PERFORMANCE............................................................................................................................... 7
ALITALIA BUSINESS UNIT AND SEGMENTATION.................................................................................... 8
INDUSTRY SCOPE.......................................................................................................................................... 10
INDUSTRY MATURITY: .................................................................................................................................. 13
GROWTH RATE: SUBJECT TO CYCLICALITY .................................................................................................... 13
INDUSTRY POTENTIAL: .................................................................................................................................... 14
PRODUCT LINE: .............................................................................................................................................. 15
NUMBER OF COMPETITORS: ...................................... ...