The structure of Amazon.com is most certainly representative of a great marketing effort on the part of the company. Amazon.com has a myriad of different marketing concepts which aid to the increased consumption and popularity of this great organization. With thirty-six product categories offered on the website, Amazon.com is bound to appeal to the consumer with its premiere marketing efforts and techniques
Amazon.com's easy to navigate webpage and simplistic accessibility are both contributing factors to making it an outstanding website for internet novices and experts alike. From the moment you arrive at Amazon.com you are greeted with a laundry list of the top sales and deals on various products which are currently being offered. A couple clicks of the mouse and you are on your way to saving money with bargains that only this particular website has to offer. Amazon.com's ability to convey their numerous products through their website with discounts exclusive to Amazon.com is undoubtedly a great marketing effort. Amazon.com realizes consumers will be more apt to purchase items if they are discounted and money can be saved. Further savings can be accumulated with the purchase of Amazon.com Visa card which grants the individual $30 back after your first purchase as well as up to 3% rewards. This offer is a great marketing benefit for both Visa and Amazon.com.
Further enforcing the aforementioned marketing concept of sales and discounted pricing, Amazon.com has a separate ?deals of the day' section where consumers can check out the products that are on sale for that day only. The advantage of this marketing effort is twofold. First, it encourages consumers to check back periodically with the website resulting in an increased percent chance which ...