1.0 Introduction
This assignment is under HBQ229 Marketing Research. In this assignment, data was collected by surveying the Swinburne University of Technology¡¦s students. The main purpose is to analyze the Marketing Research Problem (MRP) and Management Decision Problem (MDP) of the bank¡¦s role and its services to every people. And, our experience was given in conducting the interview and collecting data.
The MDP and MRP have already been conducted, and it is shown below:
MDP: How does the bank improve their service to satisfy their customers?
MRP: To find out customers¡¦ satisfaction of bank services.
Four research objectives have been identified and we believe these will provide future help and accuracy to the study. The research objectives are:
1. To determine customers¡¦ satisfaction towards their main bank. (Q4)
2. To determine which bank is the most popular (in Malaysia, especially in Sarawak area). (Q3)
3. To identify the main bank transaction that most people used from ATM. (Q8b)
4. To identify what is the main bank services that most students used. (Q5)
2.0 Research Participants
This survey was conducted on both female and male in different ages of 4 people outside Swinburne University (as pilot testing) and 10 students in Swinburne University of Technology, Sarawak Campus who have bank account and willing to be interviewed. For the students, they come from different faculties and programs that consist of both local and international respondents who are most of them are full-time students.
3.0 Research Background
Nowadays, we can find many banks in any countries because banks play important role in human life. Bank¡¦s function is not only for saving our money, but also provides other ser ...