SYNOPSIS
This report looks at the market forces involved in the influence of the Bakhresa Group of Companies expansion in the East African region and beyond. The report considers the position of the company in relation to its environment at this current time and offers possible solutions to its growth possibilities. It has grown out of the need for a strategic look of the company at this time of global change and seeks to find out what the position of the company will be in the future.
1.0 INTRODUCTION
1.1 Background
Said Salim Bakhresa & Co.’s and Bakhresa Food Products are a collection of companies each of which is part of a whole that forms the Bakhresa group. It has steadily been expanding its borders from Tanzania to the neighbouring countries and has been gaining a lot of market force over time. Countries operated in currently are:
? Tanzania
? Malawi
? Uganda
? Zanzibar
This group of companies has specialised in undertaking certain projects in the neighbouring projects while at home, in Tanzania, it has diversified into the making and distribution of various products. Products made include the following:
? Maize flour
? White bran for livestock
? Biscuits
? Bread (white, brown)
? Puratha (chapati)
? Ready to drink beverages
It has also invested in the operation of a marine service that has tours to and from the island of Zanzibar. The main offices are on the mainland coast of Dar-es-Salaam where one can process tickets and further information necessary for future trips.
1.2 Objectives
1. To give an overview of the strategic position of the Bakhresa Group of Companies within the Tanzanian market.
2. To give possible suggestions for market growth within and ou ...