Internet is one of the significant communication channels that businesses, industries, and organizations used. Our group decided for our paper to concentrate on the online banking industry. Before analyzing commercial bank websites, understandings internet users' behavior is crucial.
The banks that we chose to study are Siam Commercial Bank (Thailand), La Banca Popolare Di Milano, or BPM (Italy) and Commerce Bank (United States). We have picked these banks because each one is situated in a different continent in the world. Analyzing the different world banks can help us to compare differences in website style in the e-commerce banking industry. For each website, after an overview of the bank's history, we analyzed certain parameters which we feel are important towards evaluating the efficiencies of the website. The parameters are as followed: Appearance, Accessibility, Extra Features, E-Banking Services and Security.
BANK HISTORY
1. Commerce Bank opened its first bank in the 1970's in Marlton, New Jersey. Today there are more than 400 branches in New Jersey, New York, Connecticut, Pennsylvania, Delaware, Washington, DC, Virginia, Maryland, and Florida. Commerce Bank's headquarters is located in Cherry Hill, New Jersey and is traded on the New York Stock Exchange. Commerce believes they are "America's Most Convenient Bank''. Their competitive strategy is to give their customers the ability to have things their way, which allows for "convenience and quality financial services wherever, whenever and whatever the matter." Commerce is open for banking 7 days a week, both online and at a branch. The online services include all online banking and stock trading. They provide 24-hour customer service.
2. Siam Commercial Bank Company Capital ...