ANALYZING PRODUCT LEVELS AND THEIR TANGIBILITY
Prepared By
Sanjeev Ratnapala
PCM 2 / 2004 / 0104
SBS Colombo
October 2004
Preliminary Certificate In Marketing
SIR LANKA INSTITUTE OF MARKETING
Table Of Content.
1. Executive Summary. 5
2. Introduction To The 5 Selected Products. 5
3. Analyzing The Levels Of The Products. 6 - 11
4. Product Tangibility Analysis For The Selected Products. 11- 14
5. Recommendations To Improve The Tangibility Of The 15
Selected Service Product.
6. Conclusion. 15
7. List Of References. 15
1. Exclusive Summery.
This report looks in to the five products that have being selected form the six product categorizes. They're Casio wrist camera watch, Arpico supermarket, Shania twain, Sigiriya, United National Party. With aid of the information I've gathered, I have evaluated each product and analyzed their product levels and given reasons why I placed the characteristic of each product in that specific level, and explained how a marketer can use these to make product awareness. Then, I've placed the products in the tangibility continuum and I have the reasoned out why I placed each product in the tangibility continuum.
The chosen service product is further analyzed and given methods of how to improve the tangibility of it.
2. Introduction to the Five Products.
Every product can be categorized to six specific areas. The five areas that I have choused from this six are
Physical good, service, person,
Organization, Place.
The five products that I selected from each form these fiv ...