Apple Computer Case
Derrick Moultrie
Dr. Zaino
Marketing Problems
October 8th, 2007
Executive Summary:
Board of Directors:
Currently American Airlines are in great position to have a successful 2007. As of December 2006 American Airlines had a Gross Profit around the four million dollars range. This was the airline's 34th straight year of profitability. According to The Fortune 500 of 2006, American Airlines ranked 105. Also, this meant American Airlines lead number one in the airline industry. This ranking should have a higher area of focus when deciding on target markets and new products in the next six months to one year. Capitalizing on these areas could mean a significant increase in cash flow and total revenues.
American Airlines has a few weaknesses that may prevent the company from growing further.
turbulent fuel prices increasing pricing of tickets
These areas of concentration have prevented the company from excelling in all areas. With the proper implementation there could be more success and higher customer satisfaction.
The following actions can be taken to counter act some areas of weakness of Apple Inc.
? Make computers more compatible for everyday use
? Make products more accessible to general public (pricing)
? Create a better relationship with un-loyal customers
If these steps are implemented results should be higher brand loyalty and a larger profit margin for Apple Computer.
Organizational Assessment:
Mission Statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet o ...