Company Profile
Apple Inc., formerly Apple Computer, Inc., was incorporated under the laws of the State of California on January 3, 1977. Headquartered in Cupertino, California, Apple designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. The Company also designs, develops and markets a line of portable digital music players along with related accessories and services, including the online sale of third-party audio and video products. Apple Inc's products and services include the Macintosh line of desktop and notebook computers, the Mac OS X operating system, the iPod line of portable digital music players, the iTunes Store, a portfolio of peripherals that support and enhance the Macintosh and iPod product lines, a portfolio of consumer and professional software applications, the Xserve and Xserve RAID server and storage products, and a variety of other services and support offerings. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers and value-added resellers. In addition, Apple also sells a variety of third-party Macintosh and iPod compatible products, including application software, printers, storage devices, speakers, headphones and various other accessories and supplies through its online and retail stores.
The Company manages its business primarily on a geographic basis. Apple Inc.'s, operating segments comprises the Americas, Europe, Japan and Retail. The Americas segment includes both North and South America. The Europe segment includes European countries, as well as the Middle East and Africa. The Retail segment operates Apple-owned retail stores in the United States, Canada, Japan, and t ...