VIPI – Value Analysis
Value is perceived in different ways, by customers and organisations in relation to the product or service that is provided. The definition of value is what something is worth and the desirability. Also what is gained from the money aspect, and to whether the product or service actually fulfils its purpose.
Value has different aspects which include company values; which relates to new innovations, job growth, reducing costs, as well as long term production and so forth. Value must meet customers’ needs which they benefit from the product or service.
In relation to the iPod, the product has been innovated many times and has targeted different markets. The product has been improved and changed to provide better features for the customer
Value in VIPI can be linked to the Apple iPod in three different aspects one from the point of the customer, the other being the competitive advantage and the third in relation to the design element.
The customer point of view in relation to Value would be that a variety of choices of products are available in the iPod range in the sense of capacity, size of the iPod and the colour availability.
The Apple Nano comes in different colours not as much of a colour variety as it only is available in black or white. It also has different memory capacities.
Then there is the Apple shuffle this is designed slightly differently as it more like a USB stick so that consumers are able to just place it in the computer.
Quality and design play a part in the value aspect of the product and it all integrates to the standard finish. In relation to the VIPI framework, Value is usually at the top of the hierarchy. (show the pyramid and highlight value at the ...