Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier; and until recently as competitive. The Apple Computer has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current global economic conditions, information technology is forecast to grow significantly over the next several years. Importantly, many experts believe that IT innovations like the iPod will particularly help drive consumers to electronic stores to purchase ground-breaking technologies due to the cost.
Being in business for almost 30 years, Apple Computers started with two friends in high school; considered outsiders because of their love of electronics. Steven Wozniak "had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I." His friend, Steven Jobs, "who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born." (http://www.apple-history.com/frames/). It was not until the Apple II was introduced at a tradeshow in 1977 that the business started to take off.
One of the most recent products developed by Apple which has become very successful has been the iPod. The iPod is a slick, tiny device that allows us ...