Existing E-Marketing Methods
Company
Apple Computer (Apple) designs, manufactures and markets personal computers and related software, services, peripherals and networking solutions. It also designs, develops and manufactures a line of portable digital music players along with related accessories and services including online distribution of third-party music, audio books, music videos, short films and television shows. Apple¡¦s products and services include the Macintosh line of desktop and notebook computers, the iPod digital music player, the Xserve G5 server and Xserve Raid storage products, a portfolio of consumer and professional software applications, the Mac OS X operating system, the iTunes Music Store, a portfolio of peripherals that support and enhance Macintosh and iPod product lines and a variety of other service and support offerings. Apple business strategy focuses on bringing the best personal computing and music experience to students, educators, creative professionals, businesses, government agencies and consumers through its innovative hardware, software, peripherals, services and Internet offering (Apple Computer, 2005).
The company¡¦s headquarters is located in Cupertino, California and serves the United States as well as Europe, the Middle East, Africa, Asia and Japan.
Products
Apple Computer redefined the portable digital music player market with its launch of the iPod digital music player. This began in January of 2001, when it introduced its jukebox software called iTunes. This software enabled Macintosh users to import songs from audio CD¡¦s converting them to MP3 format and storing them on the computer¡¦s hard drive. It later launched the iPod digital music player in October of 2001. The iPod was designed to sync ...