Apple Inc. (AAPL) ____________________________________________________________
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Contents
Business Model 3
Industry and Competition Analysis of Apple 4
Peer Group 4
Business Overview 4
Apple Strategy 5
Summary of Competitive Advantages 6
General Trends 7
Rivalry among existing firms 7
Threat of Substitutes 8
Threat of new competitors 8
Supplier Bargaining Power 9
Buyer Bargaining Power 10
Conclusion 11
Side Notes: 12
SWOT 13
Strengths 13
Weakness 13
Opportunities 13
Threat 14
Financial Information 14
CF Analysis 14
Business Model
“Apple Inc. designs, manufactures, and markets personal computers, portable digital music players, and mobile communication devices and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, the Company sells a variety of third-party Macintosh (Mac), iPod and iPhone compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores. The Company sells to education, consumer, creative professional, business and government customers. “ (Form 10-K, November 5th 2008).
Industry and Competition Analysis of Apple
Peer Group
o Microsoft
o IBM
o HP
o DELL
o Sony
o Panasonic
o Sun Microsystems
Business Overview
Apple focuses heavily on the design and mark ...