Executive Summary
As long as people were unaware of goods available in their country, more technologically developed parts of the world, they used what was available or they would not have survived. Consequently, the international business is selling something that we don’t have made for trade and buy something we do need. What is more, international business creates more jobs, attracts investment, attracts new technology and materials, and offers every country a wider choice in products and survives.
International business is business whose activities are carried out across national borders. It is not only international trade and foreign manufacturing but also the growing service industry in areas such as transportation, tourism, advertising, construction, retailing, wholesaling, and mass communications.
In the first section, this essay will talk about the definition of the international business and the environment of the international business. Second section, it introduces the background of Rotiboy and some reasons for doing business in ZheJiang of Chian. The third section, it analysis the different forces, such as political, cultural, technology and ecology, etc effect on the Rotiboy environment. In the end, this essay takes the conclusion and references.
Contents
1.0 Introduction……………………………........……………....3
2.0 The International Environment............................................3
2.1 Definition of International Business………………………….4
2.2 International Environment........................................................4
3.0 Aout Rotiboy...........................................................................4
3.1 Background of Rotiboy ………………………………………4
3.2 Advantages of Doing Business ...