Contents
Executive Summary 6
1.0 Business Overview 7
1.1 objectives 7
1.2 Mission Statement 7
1.3 Anticipated start date 7
1.4 Brief outline of business concept 7
1.5 Management team background and experiences 7
2.0 Beneficiaries from this business 8
2.1 Create job opportunities 8
2.2 Community Development 8
2.3 Human Development 8
3.0 Company Analysis 8
3.1 Company ownership 8
3.2 Legal Status 9
3.3 Project summary 9
3.4 Organization location 9
3.5 Business Identity 9
4.0 Description of the Industry 9
4.0 Characteristics of the Industry 9
4.1 Main Competitors 10
4.2 Motive to select this concept 10
4.4 Technology and Innovation 10
4.5 Opportunities 10
4.6 Scopes and Areas 11
5.0 Services 11
5.1 Services 11
5.2 Sales literature 11
5.3 Fulfillment 11
6.0 Management 12
6.1 Organizational structure 12
6.2 Human resources plan 13
6.3 Customer service/support 13
6.4 Facilities 13
7.0 Marketing Plan 13
7.1 Overall Market 13
7.2 Target market and customers 14
7.3 Environment 14
7.4 Promotion Strategy and Implementation
7.4.1 Networking and Referrals 14
7.4.2 Traditional Advertising 14
7.4.3 Web Promotion 14
7.4.4 Creative non-traditional advertising 14
7.4.5 Seminars 14
7.5 Marketing Programmes 15
7.5.1 Scholarships and Discounts 15
7.5.2 Internships 15
7.6 Pricing Strategy 15
9.2.2 Advertising and promotion
9.2.3 Seminars
8.0 Sales forecasting 15
9.0 Financial Plan 16
9.1 Start up a ...