External Threats:
Cost of marketing and advertising-
• Bay Alarm had put $35,000 in marketing and advertising program to attract more people in 2004.
• Lack of budget
• ADT and Brinks have an advantage because they have been in the industry for a long time due to their name recognition nationally and through communities.
Expansion
• ADT expanding nationally. They secure:
o 72 of the nation’s mid and large-size airports
o 19 of the top 30 busiest airports in the United States
o All federal courthouses nationwide.
Dealership programs –
• Not providing the dealership programs could result in loosing certain customers.
Price competition
• Customers compare prices to see which is the best.
• Other companies offer cheaper deals.
Technology
• ADT works with National Center for Missing and Exploited Children to help
rollout nationwide an innovative child safety program called Code Adam, which helps businesses quickly locate children who have gone missing in their establishments. Since it began in 1994, the program has helped locate missing children, as well as prevent attempted abductions in over 45,000 establishments across the country
• ADT (Safewatch Video View)
o Can be watched anywhere via any web enabled PDA, cell phone, TV, or PC
o Images available at ADT website.
• ADT has other technologies
o ADT MobileSafety™ with GPS technology; to enhance safety on the road
o ADT Home Health Security Services product line which includes QuietCaresm home health monitoring and the Companion Services® personal response system.
• Brinks Security company also has other services
o Security transportation
Taxes
o Increasing
o O ...