A Case Study of Arteconomy vzw
Building a bridge between art and enterprise:
Flemish businesses stimulate creativity and innovation through art
Part 1: Preliminary conditions of the Arteconomy approach
When applying an approach to stimulate change processes there are some conditions to be met. First of all there must be a need for change within the company; this need can be cre-ated by internal or external forces. When external forces such as the demographic character-istics of your employees, technology, the market you operate in or the social and political situation changes, your company might need to change too. In other words, in a constantly changing world, it is important to change along in order to maintain ones market position. Next to external forces, the internal situation of a company might also require adaptations. Problems in the human resources field or at the management level often require a different approach in order to solve them.
After identifying this need for change a way of implementing this change needs to be chosen. One possibility is the Arteconomy approach. Taking advantage of the tension between art and an economy to install a change process however needs to meet certain requirements. First of all this is not a standardised technique, every application is different. This means that the persons involved can make or break the project. A click between the manager who guides the project and the artist, and between the employees and the artist is crucial. When the company and its leaders are art lovers and have already brought art works to the company, this will certainly stimulate the click.
After establishing a need for change it is important to assess the readiness for change of a company. Supporting the change pr ...