Regular readers of my blogs know I’ve been testing article marketing using the article distribution and repository service from Ezine Articles. Ezine Articles allows writers to publish articles that include a special area at the end called a resource box. In the resource box the author leaves a link or two along with a couple of sentences. Other webmasters and publishers are allowed to reprint the article on their own websites, newsletters or blogs, as long as they keep the resource box intact.
You can see an example of one of my articles with the resource box here - http://ezinearticles.com/?id=141082 - note the photo isn’t usually part of the resource box, you only see it when you view the article at Ezine Articles.
The idea from the writer’s point of view is that you can increase your exposure by having your content reproduced around the Internet. Your are rewarded with one-way incoming links from the resource box, you don’t have to reciprocate as you would with link exchanges, which in theory should reward you with better search engine rankings.
From a publisher’s point of view it’s free content. If you are struggling to keep a regular email newsletter going reprinting articles can be a fantastic way to reduce your workload. You can also use the content to populate a blog, website or any publication as long as you follow the reproduction rules.
My Article Marketing Test
I started article marketing by reprinting a small selection of the articles I published to Entrepreneur’s Journey from about July 2005 onwards. I didn’t put too much energy into it, spending a few minutes before I went to bed submitting an article every few weeks or so. I usually had to modify the articles slightly to make sure they follow the guidelines (for example you can’t ...