Business Policy and Strategy 1
AUSTRALIA BIODIESEL GROUP LIMITED
Business Policy and Strategy MGS3301
The University of Queensland
Business Policy and Strategy 2
Table of Contents pg
0.1 Executive Summary 3
1.0 Introduction 4
2.0 Australian Biodiesel Group’s Core Business 4-5
3.0 External Environment Analysis 5
3.1 General Environment Analysis 5-6
3.2 Industry Analysis 7-8
4.0 Internal Analysis 8
4.1 Key Resources 8
4.2 Capabilities 11
5.0 Summary of Key Issues 11-12
6.0 Australian Biodiesel Group’s Strategic Direction 12-14
6.1 Potential Risks of Strategic Direction 14
7.0 Strategic Options 15
7.1 Exit Strategy 15
7.2 Pursue Current Direction Strategy 16
7.3 Partnership Strategy 16-17
7.4 Location Strategy 17-18
8.0 Recommendations and Implementation 18-19
9.0 Conclusion 19
10.0 References 20
Business Policy and Strategy 3
0.1 Executive Summary
The purpose of this report was to strategically analyse the company Australia Biodiesel Group Limited (ABG), considered in the context of the biofuels industry. A PESTEL analysis was used to assess the firm’s general environment, suggesting that on the whole, the macroeconomic environment in which ABG operates is not overly nurturing of the endeavours being pursued. Porter’s (2001) Five Forces analysis was used to examine the attractiveness of the industry environment, which was found to be reasonably unattractive to operate in. Barney’s (19 ...