Index
1. Automobile industy
1.1. Industry overview
1.2. Snippets:some facts about industry
1.3. Types of vehicles
2. Automobile marketing in India
3. History of automobile industry in India
4. Major players in the automobile sector
6.1. List of automobile manufacturers in India
a. Indian companies
b. Multi-national companies
7. Maruti a case study
7.1. Profile
7.2. Maruti udyog limited
7.3. Maruti Suzuki India limited
7.4. Partner for the joint venture
7.5. Joint venture- related issues
7.6. Industrial relations
7.7. Sales of automobiles- trends in automobile sector
7.8. Maruti insurance
7.9. Maruti finance
7.10. Maruti true value
7.11. N2N Fleet Management
7.12. Accessories
7.13. Maruti Driving School
7.14. Exports
7.15. Industry Overview
7.16. Geographical overview
7.17. Maruti Udyog Limited in India
7.18 SWOT analysis of company with respect to its "SWIFT" model.
a. Strengths
b. Weakness
c. Opportunity
d. Threats
7.19. "CONSUMER SURVEY & PURCHASING BEHAVIOR ANALYSIS of Maruti Swift"
7.20. CONSUMERS OF MARUTI SWIFT
7.21. Customer's purchasing behaviour analysis
7.22 The findings of the survey
7.23. Areas of imporovement
7.24 Market share
7.25. Levels of competence
7.26. Maruti vs. Hyundai
7.27. Comparison of getz and swift
8. Segmentation of car market in India
9. Targeting
10. Positioning
11.Automobile Finance
12. Major Automobile Financiers
13. Contribution of Automobile Financiers to the Indian Automobile ...