BRAND IS EVERYTHING!
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Made by:
Nawal Messou
Index
Background and introduction
What is brand?
What is branding?
The importance of branding
Brand Equity
Brand Management
The benefits of a strong brand
Steps of defining your brand
The Brand Is Everything
Case study that illustrates the importance of brand
Conclusion
References
Background and introduction
The word "brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark.
In a time before fences were used in ranching to keep one's cattle separate from other people's cattle, ranch owners branded, or marked, their cattle so they could later identify their herd as their own. The concept of branding also developed through the practices of craftsmen who wanted to place a mark or identifier on their work without detracting from the beauty of the piece. These craftsmen used their initials, a symbol, or another unique mark to identify their work and they usually put these marks in a low visibility place on the product. Not too long afterwards, high quality cattle and art became identifiable in consumers’ minds by particular symbols and marks. Consumers would actually seek out certain marks because they had associated those marks in their minds with tastier beef, higher quality pottery or furniture, sophisticated artwork, and overall better products. If the producer differentiated their product as superior in the mind of the consumer, then that producer's mark or brand came to represent superiority. ...