AYRSHIRE TEXTILES
Strategies
For change
Stuart Gallacher
AYRSHIRE TEXTILES
Strategies For change
Contents
Page 1.0 Terms of Reference
Page 2.0 Current Situation
Page 2.1 External Analysis
Page 2.2 Internal analysis SWOT
Page 3.0 Proposed Changes
Page 4.0 Analysis of Proposed Changes
Page 5.0 Proposed Strategies
Page 6.0 Conclusion
Page 7.0 Recommendations
1.0
Terms of Reference
Sponsor: Ayrshire Textiles
Objectives: To evaluate two possible strategies to aid in the implementation of change within the company.
Outcomes: A report submitted to the Management team of Ayrshire Textiles
This report will consist of the proposed changes and the strategies that are recommended to manage the proposed changes.
2.0
The Current Situation
The current situation of Ayrshire Textiles is that it’s a small family run manufacturing business producing industrial clothing.
However a decline in the number of manufacturing businesses in the UK has prompted the management to seek alternative areas to explore. The recognised growth in the leisure wear industry has attracted their interest, and the management are considering possible changes in the operations of the company to diversify into the leisure wear sector.
2.1
External Analysis
The organisational performance and effectiveness will be dependant on the successful management of the opportunities, challenges and risks presented by changes in the external environment. One popular technique of analysing the general environment is a P.E.S.T. Analy ...