INSTITUTE OF MANAGEMENT, NIRMA UNIVERSITY
B2B Marketing of Processors
Rough Draft
SUBMITTED TO:
DR. PRABHAT K YADAV
SUBMITTED ON: TUESDAY, 07 AUGUST 2007
SUBMITTED BY - THE APOSTLES : ANUBHAV SOOD ? 071106: APOORV SHARMA ? 071107:ARNAB SINHA ? 071108: AYUS K. MEHARIA ? 071109: DEBAJYOTI SHARMA - 071110
Market Overview:
(a) The Microprocessor Manufacturers
Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades.
And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD).
In this report, we would be considering three microprocessor classes:
(1) Desktop Processors
(2) Notebook Processors
(3) Server or Workstation Processors
The following chart shows the processor unit market share by segment for 2007
Segment Intel AMD
Servers 70.9% 29.1%
Desktops 71.0% 21.0%
Notebooks 85.2% 14.8%
(b) The Computer Manufacturers
World Market- HP is the leader in the world market with 19.1% share. Dell is second with 15.2% share in the world PC market. Acer and Lenovo are tied for third.
Indian Market- In the overall Client PC (Notebooks and Desktops combined) market the rankings remained unchanged. HP retained the top spot with a market share* of 21%, followed by HCL at 14%, Lenovo at ...