B2C vs. B2B Marketing Differences
Business-to-business and business-to-consumer electronic commerce models approach marketing strategies differently. Marketing strategies and tactics are important to maximizing the marketing capabilities of an organization to the targeted market. The marketing approach for business-to-business is based on building relationships. While the marketing approach for business-to-consumer is much more aggressive. Although business-to-business and business-to-consumer have different marketing strategies, but they both have a common goal; convert prospects into customers.
The American Marketing Association defines marketing as, ¡§Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.¡¨(Wikipedia). Marketing is a complex process that requires several steps to accomplish the overall goal. When a company decides which elements it will use, it calls that particular marketing mix its marketing strategy (Schneider).
Lunching a new product, service or idea effectively requires the seller to strategically control the elements of the marketing mix. Selecting a product to market is the first step to a complex launch of the product. A market must exist for the product to have a chance of being successful. More importantly, identifying a target market will maximize the potential customers¡¦ interest to that specific product. Marketing mix are controllable factors defined by the ¡§four P¡¦s¡¨; product, price, promotion and place. An overall marketing strategy must be in palace prior to the planning of the marketing mix.
The ¡§Four P¡¦s¡¨ are designed to deliver an end ...