B2C / B2B Website Site Marketing Differences
E-Business EBUS 400
The B2C and B2B website site marketing differences reflected in the following paper exposes very slight differences employed by active B2C and B2B marketing strategies. In general, the B2B marketing strategy is characterized by a customized approach designed to offer the customer the right products and services that match their customer’s needs (Schneider, G., 2004).
Today’s website based marketing is more about connecting the customer to the right resources and the marketing strategy is about developing an interaction mode as the primary marketing strategy. Interaction is the key mechanism where B2b and B2C find out about how the value of products, resources, and service relationships can be maintained (Perreault, McCarthy, 2004).
With the issue of brand loyalty and customer, retention in mind the internet website site marketing strategy is based upon the social interaction strategy. Social interaction gives B2B marketers the opportunity to adjust their customer relation practices and formulate interactions with customers that are designed to measure and deliver customer satisfaction and to facilitate purchases, while enabling attentive customer care.
B2B websites customize product and service because of the specific needs of the target customers in the industrial products category markets. The product marketing at a B2B website is designed to match customer’s needs more specifically; on the other hand, the B2C websites are designed to approach a wider customer base. B2C websites also use a social interaction marketing strategy as a guiding tool designed to create the type of social interaction that offers market research a chance to understand and formulate the right produ ...