-Magialli needs to look at JITD not as a logistics problem but as a company –wide effort. The senior managers need to be involved to show the whole company the importance of the proposal. They need to educate the staff first specially sales and marketing organizations, put some specific strategies for relationship of the these organizations with DCs. The whole company need to believe in the proposal and trust it with the top managers involvement.
-Barilla need to run experimental projects for the proposal with its 18 depots , establish a sophisticated IT system with them to exchange information because they need to show the results to internal organizations and also distribution centers.
-Magialli needs to ask senior managers to be involved into the case and keep on negotiations with the DCs and try to educate them and make them more familiar with the proposal and show them that they have already run the system with their depots and exchange the information with them. They need to gain the DCs trust , show them the benefits of the new system for both parties and also the end customers.
-Magialli need to establish a closer relationship with the end customers to make the customer service better and get a good feedback from them. They can establish this relationship with small groceries and in distribution of fresh products.
Key Assumptions
In spite of the fact that the pasta market is flat the demand fluctuation has mad a lot of problems for Barilla in forecasting the demands and reducing the changeover costs, inventory costs and increasing sales.
The JITD is considered as a good proposal to forecast the demand swings but the implementation of this proposal is difficult of the traditional environment, cultural issues, ...