with its emphasis on experimental methods, focuses on variables we can observe, measure, and manipulate, and avoids whatever is subjective, internal, and unavailable, i.e. mental. In the experimental method, the standard procedure is to manipulate one variable, and then measure its effects on another. All this boils down to a theory of personality that says that one’s environment causes one’s behavior. Bandura found this a bit too simplistic for the phenomena he was observing -- aggression in adolescents -- and so decided to add a little something to the formula: He suggested that environment causes behavior, true; but behavior causes environment as well. He labeled this concept reciprocal determinism. Later, he went a step further. He began to look at personality as an interaction among three “things:” the environment, behavior, and the person’s psychological processes. These psychological processes consist of our ability to entertain images in our minds, and language. At the point where he introduces imagery, in particular, he ceases to be a strict behaviorist, and begins to join the ranks of the cognitivists. In fact, he is often considered a “father” of the cognitivist movement! Adding imagery and language to the formula allowed Bandura to theorize much more effectively than someone like, say, B. F. Skinner, about two things that many people would consider the “strong suit” of the human species: observational learning (modeling) and self-regulation. Behavior is depicted as being shaped and controlled either by environmental influences or by internal dispositions. Social cognitive theory favors a model of causation involving triadic reciprocal determinism. In this model of reciprocal causation, behavior, cognition ...