Scottrade
Innovation, Value and Service are the cornerstone concepts supporting Scottrade’s success. The company is and investment firm with a 25year history and has become a forerunner in the area of online individual investing. “Scottrade is a leader in online investing, serving individual investors who are comfortable making their own investment decisions” (Reuters). This has been a challenging market to excel in due to the numerous competitors offering incentives for new customers; however, Scottrade has pulled away and is one of the many supporting reasons is the low commission rate offered regardless of the quantity or value of the trade, $7 per transaction and 338 local branches nation wide to support customer needs.
Aside from the customer interaction the company has received several notable pieces of recognition such as being named on to Fortune magazines top 100 companies to work for in January 2008. The organization has risen to this level because of employee support an example of that comes from chief administrative officer Jane Wulf, "Scottrade believes that our associates are our most valuable resource and providing the training and resources for them to succeed and grow professionally has been the key to Scottrade's success" (Reuters). It has been statements and actions such as this that has earned Scottrade the credit being named 43 on the list of top 125 companies that support professional development (Reuters). One of the criteria to qualify in this survey was resources invested in employee development and Scottrade has dedicated both money and “manpower” into the development of its training program. “One of the numerous training and development programs Scottrade provides is an online Learning Management System that allows associates ...