Introduction
The states and federal government continually impose new laws that will better the employment in the workplace. These laws are constructed to not only protect employees from discrimination, but give them a voice in this working world. The Equal Employment opportunity (EEO) Laws are laws that the state continually impose to prohibit discrimination on the basis of race, national origin, color, sex, age, handicap or religion. The laws that pertain mostly to FastServe, Inc. are: Title I and Title IV , Title VII of Civil Rights Acts of 1964 , The Age Discrimination in Employment Act (ADEA) of 1967 and the Civil Rights Act of 1991 .
Situation Analysis
FastServe, Inc, is a $25 million dollar company with a workforce of 350 employees directly involved in the marketing of sports apparel for boys and girls. Generation Y was the primary target for business. In an effort to concentrate sales on American’s sports oriented for generation Y, the company made a strategic move into an online sales approach. FastServe online marketing and distribution channels contain 10% of its workforce who managed the online distribution website. After the website was operating problems with the 3-D drape-n-see mannequins became a threat to FastServe financials. The website attracted many new consumers from the targeted age group, but the program was too cumbersome to download. Consumers were not able to download needed materials which were a direct reflection of the elimination of the business segment. This situation and lack of sales opted FastServe to eliminate the online marketing and distribution channels.
With this strategic move, FastServe acknowledged that the 3-D mannequin technology was not worth the costly investment for the business in retur ...