Fernando Ortiz
Edgar Detres
Beatriz Beauchamp
Carlos Ortiz
Biomatrix Scenarios
Scenario #1
Refined Brainstorm List
Solution Ranking
Description of solution
Justification
News Conference
Make a news conference clearing out all the rumors about the ads in Yahoo.
It fits the problem because tells the people and stakeholders the truth about what is happening.
Talking with Yahoo Finance
Negotiate with Yahoo to stop the ad because it is defamatory and is not the truth and they are as guilty as the cyber ? smearers.
As long the messages are in Yahoo, Biomatrix is in problems.
Solution Evaluation Matrix
Solution / Test
Harm / Beneficence
Reversibility
Publicity
First Solution
Harms: That can agitate the criminals, turnover by the people hearing the news. Benefit: Can repair the image of Biomatrix, if they found proof go their innocence it can make the criminals to stop.
If we were the stakeholders and we see a serious respond by Biomatrix will support will be the same because it isn't their fault. If we were the cyber-smearers we stop because they can trace our location and Biomatrix is showing that they are willing to do whatever it takes to repair their image and stop us.
We will like to be public related with this solution because it shows the commitment of the company to gain trust.
Second Solution
Harms: it can be hard because you can incur in lawsuits and other things that take a lot of time. Benefit: with all of their te ...