Company background Pacific Aero Products Co. was incorporated in Washington by William E. Boeing, on July 15, 1916. On May 9, 1917 the name of this company was changed to the Boeing Airplane Co. The Boeing is a major aerospace and defense corporation, and the second-largest aerospace and defense contractor in the world (defense news). Swot and porters analysis Cultural change Due to earth quake Strategic position of company in relation to market Future directions Over the last 30 years evolution in business models; FSC, new entrant, FSNC, H&S, P2P, LCC, ubiquity,? • Will there be stability? • No –airlines are not unique in business world • At no time have airlines had access to factor input on equal terms (Labour, fleets, infrastructure, technology..) • Over the next 20 years there will be a need for 20,000 new aircraft, $2 trillion in orders Fragmentation theory • Large markets peak early and grow slowly • Overflyingbleeds traffic off early markets • Some connecting travelers choose nonstops • Others choose competitive connections • Secondary airports divert local traffic • New airlines attack large traffic flows • Frequency competition continues • New markets open –we missed this! • Point to point is the future Views • Boeing • Time savings matter • Growth of markets and not market growth matter • >50 % of current passengers are connecting • History continues! • Airbus • EU view –ATC & airports are congested and slot coordinated • Airport capacity is fixed and demand for the busiest airports will continue unabated • The reality • Paxwant to get where they are going quickly, on-time, with good service, some personal space and respect! • Business paxlost, capacity rises, fares fall Information systems strategy Recommen ...