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SUMMER INTERNSHIP REPORT
TOPIC: BRAND POSITIONING OF VOLTAS
INDEX
Sr. No CONTENTS PAGE No.
1 Introduction- Voltas Profile 5
2 Analysis 7
3 Observation 15
4 Recommendation 16
5 Bibliography 17
INTRODUCTION
Voltas Limited is an engineering, air conditioning and refrigeration company based in Mumbai, India. It offers engineering solutions for a wide spectrum of industries in areas such as heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, textile machinery, machine tools, mining and construction equipment, materials handling, water management, building management systems, indoor air quality and chemicals.
Voltas is a part of the Tata Group. The Chairman of Voltas is Ishaat Hussein. The managing director is A. Soni. Its shares are traded on the Bombay Stock Exchange under symbol 500575. Its 2006 sales were 19,544,000,000 rupees.
The Company's strengths lie principally in
• the design and manufacture of industrial equipment
Management and execution of air conditioning and public works projects.
• sourcing, installation and servicing of technology-based systems
• representation of global technology leaders, serving diverse industrial sectors and applications.
Voltas' operations have been organized into four independent business-specific clusters. Each of these has its own facilities for market coverage and service to customers.
1. Electro-Mechanical Projects & Services
? Electrical, Mechanical, HVAC & Refrigeration Solutions
? Electrical, Mechanical & HVAC Solutions (International)
? Water Management & Treatment
2. Engineering products & Services
? Textile Machi ...