Case Study
BRANDING BANGLADESH THROUGH KAZI NAZRUL ISLAM
Submitted to
Dr. Syed Ferhat Anwar
Professor, IBA
Submitted by
Pathfinder
Md. Iftakharul Alam Roll 62
Syed Najibullah Roll 66
Md. Ridwan Reza Roll 70
Institute of Business administration, Dhaka
July 15, 2008
The case can be used or published for any academic purpose.
Case Study
BRANDING BANGLADESH THROUGH KAZI NAZRUL ISLAM
The world is going through a turbulent environment in this era of intense globalization with awful amount of competition for businesses, and of fierce struggle for nations in gaining attention for trade, tourism, investment and other issues. Nation branding can extend a significant helping hand in this regard, especially for disadvantageous country like Bangladesh. Bangladesh, regrettably, faces a reputation challenge which is popularly known as its “image problem”. This challenge of the image problem is of two folds. One is some unfavorable realities which are to rectify over time while the other requires devising an effective communication strategy which will adequately transmit the primary strength of the country to the world at large.
Country branding refers to the earning of image and reputation for a country by utilizing its inner talents and opportunities which are original and inspiring to the outer world. It is closely related to its identity, requires a lot of ‘soul-searches’ and ultimately coming up with some associations that is believed internally and appealing externally. The sources for building a country brand can be some industries, personalities, natural landmarks and historical events that could provide a basis for strong branding and story telling. Along the ...