For my opinion paper, I decided to discuss Brand and what it means to me! Through definition a brand is a collection of images and ideas representing an economic producer, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. A brand is a symbolic embodiment of all the information connected to a company, product or service, it serves to create associations and expectations among products made by the producer.
A brand is what represents you as the creator, and the good and services your company may provide. Not only do I look at a brand in the business format but I look at a brand through an individual point of view as well. I am a brand of who I am and the values that I possess, and show day in and day out. It’s no different from seeing the Nike Air symbol on a bulletin, when you see that sign you know that there is a company who has made a good reputation for themselves, who sponsor the greatest athletes such as Lebron James, and Tiger Woods, and who plan on being around for a very long time.
Yes there may have been a few creations that might not have done as well as the previous, but that doesn’t destroy the brand, or the company. I can give an example when Kobe Bryant was on trial he was a brand for sprite, at that time, sprite didn’t believe he was the best brand to represent their company right then and there, and it is understandable. Guilty or not he was still going through a trying and rough time in his life and it was best that he as his own brand try to clean up the mess that he made.
A brand to me is more than a logo, or a design, or sound a brand is a small yet very effective part of a producer’s dreams and aspirations. My mother is a brand for strong single parents, she symbolizes how str ...