BreadTalk, a company and designer confectionery store, most famed for cream-filled buns topped with pork floss, named Flosss. It was started in July 2000 by George Quek, currently its managing director and claims to be Singapore's first "bread boutique".
Description
BreadTalk outlets are characterised by a white minimalist, space-age décor, coupled with the extensive use of see-through glass panels, creating a bright-looking fluorescent lit-boutique-like feel that allows people from outside the shop to look in and watch the chefs making the delectable bread and pastry concoctions from start to finish. Customers also enjoy a breezy and trendy ambience in these boutique bakeries.
The walls are splashed a clinical white and the bread and pastries are displayed on sleek white plastic and glass shelves like clothes on display in a store, creating a wonderful potpourri of colours and smells that attract long queues of people and ringing tills round the clock. Stylish plastic carriers used for purchases are trendy looking and carries over the minimalist concept of pure white packaging.
Products
BreadTalk's most famous and popular bread item is its floss bun, aptly named "Flosss", which is a sweet cream-filled bun topped with a generous layer of pork floss. Sales of this pork-floss bun make up 20% of its monthly sales with an estimated average of 2000 Flosss buns sold per day just at its Bugis Junction outlet.
Katherine Quek, BreadTalk's finance director and also the wife of George Quek, is the creator of BreadTalk's signature bun, which mixes a Western-style bun with an Asian ingredient, creating a fusion of cultures and tastes. The current bun was experimented on four times by the Queks and their consultants from Taiwan and Japan be ...