Business Communications
U51003
Assignment 3
Ryanair
Helen Davies – 05055484
Henry Street – 05054495
Jacob Chapela Dominguez – 05070965
Table of Contents
Introduction 4
1. Who is the Target Audience 4
2. What is the Message the Website is Trying to Convey 7
3. How Easy is it for Visitors to Access the Site 9
4. To What Extent can Visitors Interact With the Site 9
5. Conclusion 12
6. Recommendations 12
7. Bibliography 14
Executive Summary
By analysing Ryanair it is clear it addresses all types of audience. With 19 different language options and easy navigation round the website it meets the needs of potential and existing clients.
For potential clients it advertises many special offers to influence their purchasing decisions.
For existing clients they have flight details you can check before your flight. There are also options that allow you to change flight bookings if need be.
The main message of the website is to promote how low their prices are for flights. To do this they use bright colours and large fonts. This works as the client’s eye is attracted to these points and they are enticed to find out more.
After looking fro the Ryan air website www.ryanair.com we have come to realise that visitors can easily transport them selves though out the site very easily all that is needed is access to a computer which has internet facilities, which is very common. The site is easy to move around with 5 main areas that latter sub-divide to other location and useful pages. If lost or on the incorrect page its easy to move back to the home page to start all over again.
Where as the interaction with the site could do with some ...