Business Plan Example

EXECUTIVE SUMMARY
HENNY PENNY is the first online fast food restaurant in the history of Pakistan. Our
aim is to provide the quality food of your own choice at your door steps with the
most convenient online ordering and payment system.
OUR BUSINESS
We take great pride and care to provide you with the best food and dining experience
in the quick service online restaurant business. We believe eating sensibly, combined
with appropriate exercise, is the best solution for a healthy lifestyle.
Whether you're taking back lunch or bringing back dinner, HENNY PENNY has all
your favorite chicken, salads, sandwiches, snacks, sweets and Beverages. HENNY
PENNY also offers a variety of menu items for those who want lower fat, lower
calorie choices etc.To help you further, we've provided nutritional information so you
can make informed choices about what to eat.
PURPOSE
The purpose to start this business is to serve people of new era with a different and
the most competitive style. The prime purpose is to generate profit by providing
superb customer services. We aim to be leader in providing quality food items that fit
into a balanced diet. Our aim is to provide the hygienic and delicious tastes that the
customers have never tasted before. We want to add convenience in the lives of fast
food lovers by providing them the most wonderful dining experiences at their
doorsteps.
THE MOST FREQUENT CUSTOMER COMPLAINTS:
? You can't get a table during busy periods of the day
? Food is cooked too far in advance of when I order it
? Food is not served hot enough
? Their food doesn't stay hot if you take it home
? Packaging for take-out food doesn't' keep it warm
? Restaurant is too crowded ...
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