1 Executive Summary:
Uberwagon (UW) is a small, French based automobile manufacturing organisation. From this base Uberwagon will attempt to grow into a larger firm to ensure we meet demand though still attempting to offer unprecedented customer attention. Uberwagon will be competing for market share in a very established industry against companies that have been in operation for tens of years. Despite this, we feel we can penetrate a niche in this market through the use of aggressive marketing, pricing and unmatched quality. Uberwagon is founded on the idea that maintaining satisfied customers is essential to the financial health of the organization. With this in mind, UW will be working hard to ensure that all of their customer's expectations are exceeded in all cars made. Uberwagon will become the premier destination for high spec, affordable Lower Medium cars.
1.1 Company Objectives:
? To make Uberwagon the number one provider of affordable high quality automobiles in Europe.
? To meet a sales target of 107,000 cars in the first year.
? To firstly exploit a niche in the lower medium car market to establish brand image and then follow this up by introducing a upper-medium in the second year to take full advantage of our image.
? To maintain a solid growth rate of 20% per year for the first three years.
? To increase shareprice by at least £1.00 per year.
? Uberwagon will be working hard to ensure that all of their customer's expectations are exceeded in all cars made.
1.2 Company Mission:
Uberwagon is dedicated to providing automobiles that combine quality and performance with affordable prices. We wish to exploit a niche in the lower medium car market and to establish successful partnerships with our ...