Jose's Filipino
Bar and Grill
Restaurant Complex
Business Plan
For
MGT 190 Entrepreneurship
By
Scott Montgomery
712 Edson Drive
Mechanicsburg, PA 17050
Confidentiality Disclosure
This report is a Business Plan for a hypothetical new venture, which will contain humor and controversial ideals. Just keep in mind that I am a Sailor that has been around the world for the last 20 years. If they offend you, I apologize up front, please enjoy my report.
Table of Contents
1.0 Executive Summary
1.1 Objectives
1.2 Mission
1.3 Keys to Success
2.0 Company Summary
2.1 Bar and Grill Ownership
2.2 Bar and Grill Location and Facilities
2.3 Services
2.4 Start-up Summary
3.0 Market Analysis Summary
3.1 Market Segmentation
4.0 Strategy and Implementation Summary
4.1 Marking Strategy
4.2 Sales Strategy
4.3 Promotion Strategy
4.4 Competitive Edge
5.0 Management Summary
5.1 Organizational Structure
5.2 Management Team
5.3 Personnel Plan
6.0 Financial Plan
6.1 Break-even Analysis
6.2 Projected Profit and Loss
6.3 Projected Cash Flow
1.0 Executive Summary
The Jose's Bar and Grill Restaurant Complex will be a state of the art sport bar/ Philippine restaurant complex. The complex will host a separate bar, restaurant, and small 100 person banquet hall. Location will be just out side the main gates to Norfolk Naval Station, Norfolk, VA.
Services
Joes's will offer Sailors from the local naval base with a feel of being import into the islands of the Philippines. Chef Jojo has a large repertoire of Pilipino dishes to include: Crispy ...